PixG redesigned and rebuilt RS Studio’s entire Shopify e-commerce experience — transforming a basic, static store into a warm, story-driven, highly functional website that captures the essence of their handcrafted timber lamps and improves the shopping experience end-to-end.

• What we did

  • Full Shopify Rebuild: Re-engineered the entire site with a modern layout, improved navigation, and refined UX to match RS Studio’s handcrafted aesthetic.
  • Custom-Coded Sections: Built multiple bespoke Shopify sections — including dynamic product displays, storytelling blocks, process breakdown, customer stories, and responsive image grids.
  • Visual Redesign: Created a warm, premium visual direction that highlights the soft glow, texture, and craftsmanship of RS Studio’s lamps.
  • Enhanced Product Experience: Improved product presentation, variant displays, and browsing flow across desktop and mobile.
  • Content Architecture: Structured the site to communicate emotion, craftsmanship, and the brand story clearly — from the hero section to the "Process" and "Stories That Light Us Up" area.

• Our approach

  • Focused on emotional storytelling — bringing warmth, craftsmanship, and human connection into the digital experience.
  • Designed interactions and visuals that feel soft, natural, and aligned with the ambience created by RS Studio’s lighting.
  • Balanced aesthetic refinement with strong e-commerce usability, ensuring customers feel immersed while browsing.
  • Replaced generic layouts with custom-coded, brand-led sections for a unique and polished look that stands apart from template-based Shopify stores.

• The result

  • A fully transformed Shopify store that feels warm, handcrafted, and truly representative of RS Studio’s artisanal identity.
  • A smoother shopping flow with higher clarity, better product showcases, and a premium user experience across all devices.
  • A dynamic, storytelling-driven website that builds trust and connection with customers — from first impression to checkout.
  • A long-term, scalable foundation for RS Studio to expand their product line and grow their brand presence.