About PixG

An operator-led Shopify agency.

Not a “people-first” agency platitude. PixG is run by builders who ship, measure, and iterate - working globally, with particular focus across the USA, UK, Australia, and India.

Who we are

PixG is a small team of Shopify designers, developers, and search strategists. We work exclusively on Shopify and Shopify Plus - no WordPress, no Magento, no side-quests. One platform means we’ve shipped every edge-case already, so your project moves faster.

We focus on one thing: building stores that get found, convert, and keep growing. Every project ships on a search-first foundation. Every decision is measured against traffic, rank, conversion, and revenue - not vanity metrics.

We treat work as building systems, not completing tasks. Automation, repeatable process, and leverage - from scoping, to design, to launch, to the retainer that keeps it compounding.

How we operate

Operators’ principles. No slogans.

This is how we think, work, and make calls. It’s the operating manual we share with every client and teammate so there’s no ambiguity about what we’ll prioritise and why.

01

Outcomes, not artefacts.

We measure value in traffic, rank, conversion, and revenue - not decks, not Figma polish, not sprint reports. The store either moves a number or it doesn't.

02

Leverage over effort.

Every hour goes into something that multiplies - a system, a template, an AI-assisted workflow, a positioning bet. Manual low-leverage work gets automated away.

03

Ship, then iterate.

Perfect is a procrastination strategy. We take calculated risks with enough data, not exhaustive data, and refine once it’s live. Speed compounds.

04

Premium, minimal, clear.

Clean design. Clarity over clutter. Functional and perception-driven - how it works AND how it feels. Nothing on the page earns its place by accident.

05

Build systems, not tasks.

A store is a system of decisions, not a checklist. We design for scalability, automation, and a retainer that keeps it compounding long after launch.

06

Direct beats polite.

Concise, structured, direct. Bullet points over paragraphs. Trade-offs and constraints on the table. We’d rather disagree early than ship a compromise.

The founder

One operator, one operating system.

PixG is built and run by Aarush Sharma. Same person who approves the design, writes the proposal, and picks up the call on Sunday.

Founder · PixG

Aarush Sharma

Founder · PixG

Operator. Builder. Occasional swordsman.

In one frame he looks like he’s about to challenge you to a duel in a neon-lit lounge. Most days he’s actually debugging a Klaviyo flow, reviewing a Figma file, or arguing a collection page into a better URL structure. Both count as work.

Aarush runs growth, strategy, and the commercial side of PixG - and is actively building across digital services, branding, AI-driven systems, and consumer product brands in parallel. He approaches every problem through the lens of outcomes, scalability, and positioning, not theory. If it can be automated, systematised, or made to compound, that’s where the hours go.

Style notes: direct over polite. Speed over perfection. Premium over loud. Katana optional.

Action-oriented - doing beats discussing
Measures value in revenue, growth, and compounding leverage
Iterates relentlessly instead of waiting for perfect
Premium and minimal by default
Direct, structured, no fluff
Builds systems, not to-do lists

The PixG Approach

Built on 4 Pillars

The four constants behind every project. Non-negotiable. Measurable. Built into how we work - not bolted on.

Pillar 0101

Search-First

Customers don’t just Google anymore - they ask ChatGPT, Perplexity, and Gemini. So our SEO has changed too: every build is engineered to show up on classic search AND inside AI answers, wherever buyers actually look today.

→Google SEO
→AI Search · GEO
→ChatGPT · Perplexity
→AI Overviews

Pillar 0202

Shopify-Only

Most agencies dabble in 4 platforms and master none. We went the other way - Shopify & Shopify Plus only. Years of focus means faster builds, cleaner code, and zero learning curve on the platform’s quirks.

→Shopify
→Shopify Plus
→No WordPress
→No side-quests

Pillar 0303

One Partner, Full Funnel

You shouldn’t juggle three agencies to get a store launched and grown. Design, development, SEO, GEO, CRO, retainers - all under one roof. One brief, one contract, one team, one line of accountability.

→Design + Dev
→SEO + GEO
→CRO + Retainers
→One roof

Pillar 0404

Data-Led

Ranking #1 is useless if no one buys. Every decision we ship is measured against traffic, rank, conversion, and revenue - not impressions, not followers, not awards. If a change doesn’t move one of those four, we don’t ship it.

→Traffic
→Rank
→Conversion
→Revenue