Keep it running. Keep it growing.
Ongoing support, experimentation, and lifecycle email that keeps customers coming back. HelpDesk + SiteLab retainers.
The long game
Launch day isn’t the finish line.
Most agencies ship the store and disappear. But a Shopify store stops growing the day its team does. Retainers are how you keep the store sharpening - testing, learning, and compounding - long after launch.
- Retained storeLifts compound. New experiments. Fresh content. Keeps climbing for years.
- Ship-and-leave buildTraffic flattens in 90 days. Every bug becomes a new freelancer. Growth stalls.
Two retainer tiers
HelpDesk + SiteLab.
HelpDesk
Keep the store healthy.
- +Bug fixes + small changes
- +Priority ticket support
- +Monthly performance + uptime report
- +Direct Slack / WhatsApp access
SiteLab
Most popularThe recommended follow-on to a CRO project.
- +Everything in HelpDesk
- +Monthly optimisation roadmap
- +Ongoing A/B testing cadence - 1 to 2 tests live every month
- +Quarterly UX / SEO / performance audits
- +Monthly report on test results, lifts, and next bets
SiteLab · the math
Every test compounds.
A 3% lift in January plus 4% in February isn’t 7% - it’s 7.12%, multiplied. Run one to two tests a month for a year and conservative lifts stack into a serious uplift without a single hero test.
This is what SiteLab buys you: the cadence. Tests land every month whether you have time to think about them or not.
Email & SMS · Klaviyo
Email flows that earn their keep.
Every store leaks revenue. Welcome series, browse abandon, cart recovery, post-purchase, winback - each flow catches a fraction of that leak. Wired up right, lifecycle email is often the most profitable channel in the stack.
Trigger: New subscriber · 3-email flow
- Welcome3 emailsNew subscriber
- Browse abandon2 emailsViewed product, didn’t add to cart
- Cart recovery3 emailsAdded to cart, didn’t checkout
- Post-purchase4 emailsOrder placed
- Winback3 emailsHaven’t ordered in 60 days