Insync Design

About Client

Insync Design is a Melbourne-based handmade jewellery studio founded by designer Iris Saar Isaacs. The brand makes bold, sculptural-yet-wearable pieces - earrings, necklaces, brooches, and rings - engineered around clean lines, geometric form, and lightweight construction. Every piece is hypoallergenic, nickel-free, and produced in limited editions rather than at scale. The work lives at the intersection of art and everyday wear, and is stocked in 90+ museum stores globally - including the Victoria & Albert Museum and SF MOMA - alongside a discerning direct-to-consumer base of designers, architects, artists, and collectors.

Our Role

PixG designed and developed the Insync Design Shopify storefront and laid the SEO foundation beneath it - an editorial, museum-grade storefront that treats each piece as a collectible rather than a commodity, and makes Insync findable for the people already searching for this kind of work.

What we did

• Full Shopify Design & Development - bespoke theme with a quiet, gallery-first aesthetic.
• Editorial product pages that foreground the sculptural form - large imagery, lifetime-guarantee and sustainability cues, and the designer’s voice.
• Collection architecture that mirrors how the studio thinks: Earrings, Necklaces, Brooches, Rings, plus capsule and limited-edition surfacing.
• Technical SEO foundation - schema, sitemaps, Core Web Vitals - and on-page SEO tuned to "sculptural jewellery", "contemporary jewellery designer", and museum-stockist queries.
• Integrated trust cues: museum stockist list, lifetime guarantee, nickel-free / hypoallergenic claims, and ethical-production story.

Our approach

• Designed like a gallery, not a catalogue - gave each piece room to breathe and let the craftsmanship carry the page.
• Balanced Iris’s artist voice with the functional needs of an ecommerce storefront - poetry up top, practicality in the PDP.
• Treated SEO as editorial, not bolt-on - category pages earn their traffic with genuinely useful context, not keyword stuffing.

The result

• A Shopify storefront that reads as an extension of the studio - museum-grade, quiet, and confident.
• Collection and designer pages that show up for the right people - buyers who already want sculptural, collectible jewellery.
• A system that scales as Iris releases new capsules or moves into new categories without re-designing the site each time.