Me & Amber

About Client

Me & Amber is an Australian studio creating hand screen-printed stationery and eco-friendly gifts, including greeting cards, notebooks, tea towels, and activity books. All products are made locally using sustainable materials like recycled paper, water-based inks, and durable fabrics, reflecting the brand’s commitment to quality, creativity, and supporting local businesses.

Our Role

Responsible for customizing their Shopify theme to improve UI/UX and fix navigation and linking issues. Developed a custom Shopify app to handle B2B pricing and wholesale customer workflows.

What we did

• Theme Customizations: Adjusted UI/UX, improved navigation, and fixed linking issues for a smoother experience.
• Custom Shopify App: Built an app to manage different pricing tiers and wholesale customer workflows.
• Brand-Driven Visual Adjustments: Ensured design tweaks aligned with Me & Amber’s handmade, eco-friendly aesthetic.
• Improved User Experience: Optimized interactions for both retail and wholesale customers.

Our approach

• Focused on creating an intuitive, user-friendly experience for both retail and B2B customers.
• Ensured consistency in design, navigation, and functionality across the website.
• Developed custom functionality to meet the brand’s wholesale and pricing requirements.

The result

• A fully optimized Shopify website with improved navigation and UI/UX.
• A custom app that streamlines wholesale customer pricing and workflows.
• A seamless experience for both retail and B2B customers, reinforcing Me & Amber’s brand and operational efficiency.