Nubronic Forte

About Client

Nubronic Forte is a premium magnesium supplement brand built around a Trio Magnesium Complex engineered for absorption. The product is capsule-based, manufactured in globally certified facilities, and positioned firmly in the performance-nutrition category - made for entrepreneurs, working professionals, and athletes who feel the mental and physical cost of modern work. The brand's thesis is simple: 60-80% of Indians are magnesium deficient, most supplements are overhyped or overpriced, and the category needs a clean, evidence-led alternative.

Our Role

PixG led the full product branding for Nubronic Forte - identity, voice, and packaging system - translating a clinically credible product thesis into a modern, minimalist DTC brand that feels at home in a performance-first lifestyle, not on a pharmacy shelf.

What we did

• Brand identity: logotype, type system, colour palette, and voice guidelines built around "absorption-focused, performance-first".
• Packaging design: primary bottle label plus secondary box system - scientifically credible, minimalist, and shelf-standout without falling into typical supplement cliches.
• Product photography art direction - clean, editorial, performance-forward composition that supports DTC commerce and paid social equally well.
• Positioning and narrative hooks: the "Trio Magnesium Complex", the 60-80% deficiency argument, and the clean-formulation promise, written as brand-owned messaging rather than ad copy.

Our approach

• Treated the category’s biggest problem (over-claim and hype) as the brief - the brand wins by being the quiet, credible one.
• Balanced scientific cues (studies, absorption, clinical tone) with a modern DTC aesthetic so the product reads as premium lifestyle, not just pharmacy.
• Designed every surface - bottle, box, site imagery, paid creative - as one coherent system rather than letting packaging and marketing drift apart.

The result

• A brand identity that makes Nubronic Forte feel legitimately premium - clinical enough to trust, modern enough to share.
• Packaging that holds its own against global supplement brands while staying cleanly on-positioning for the Indian market.
• A system that scales beyond the launch SKU: new formulations, new claims, and new product lines plug in without redesign.