Goraksh Jewellers

About Client

Goraksh Jewellers is an Indian jewellery brand built around the idea of "Jewellery for Unforgettable Occasions" - contemporary, architecturally bold pieces across rings, bangles, earrings, and necklaces with collection names like Apex, Vanguard, and Sovereign. The brand sits at an accessible price point (from under ₹999 up to premium), with a strong gifting angle - collections curated by recipient (Him, Her, Parents) and by occasion.

Our Role

PixG designed and developed the entire Shopify store from scratch - translating Goraksh’s modern, gift-oriented positioning into a bespoke storefront that makes their architectural collections feel considered, premium, and easy to buy for someone else.

What we did

• Full custom Shopify Design & Development - bespoke theme, no off-the-shelf template.
• Built gift-first information architecture: shop by recipient (Him, Her, Parents), by occasion, and by collection (Apex, Vanguard, Sovereign).
• Designed rich product pages with variant-aware imagery, metal/finish selectors, and trust cues for first-time jewellery buyers.
• Laid technical SEO foundations (schema, sitemaps, Core Web Vitals) so gift-intent search queries land directly on relevant collections.

Our approach

• Led with gifting context - collection grouping, recipient filters, and occasion anchors surface the "who is this for" question before price.
• Balanced accessible pricing with a premium visual treatment so under-₹1000 pieces still feel collection-worthy.
• Designed for returning gift-givers as much as first-time buyers - saved lists, reorder patterns, and consistent size/metal context.

The result

• A Shopify storefront that reframes Goraksh from "jewellery catalogue" to a gifting destination.
• Collection and recipient pages that rank and convert for gift-intent search traffic.
• A scalable foundation - new collections and recipient tracks can be added without re-templating.