Vesta Labs

About Client

Vesta Labs is a Portugal-based custom insole brand. Customers complete a short questionnaire about foot pain, then use their smartphone to scan their feet and record their gait in under a minute - from that data Vesta produces personalised 3D-printed orthotics, delivered in a couple of weeks. The model eliminates the clinic visit and impression kit entirely, serving people with plantar fasciitis, flat feet, bunions, and athletes who need sport-specific support.

Our Role

PixG designed and developed the full Vesta Labs Shopify storefront - translating a mobile-first, clinically informed ordering flow into a website that makes the scan-and-order experience feel simple, trustworthy, and distinctly Vesta.

What we did

• Full custom Shopify Design & Development - storefront, education pages, product configurator, and checkout.
• Designed the scan-to-order flow end to end: condition questionnaire → mobile scan handoff → order confirmation → production + fulfilment comms.
• Built condition-led landing pages (plantar fasciitis, flat feet, athletic support) that speak to the problem first, product second.
• Integrated clinical trust cues - clinician authorship, testing methodology, money-back guarantee - into the PDP and homepage.

Our approach

• Led with the customer’s symptom, not the product - "what hurts?" before "what are these?"
• Designed the mobile-first scan moment as the hero of the experience, not hidden inside a buried checkout step.
• Balanced health-tech credibility (clinicians, testing, outcomes) with a DTC commerce feel so the store doesn’t read like a medical portal.

The result

• A Shopify storefront that turns a complex clinical product into a confident, mobile-first purchase.
• Condition landing pages that capture symptom-led search intent and route visitors into the right scan flow.
• A brand-led store that differentiates Vesta from generic insole products and reinforces the "clinic-grade, at home" positioning.